This episode is from Drive 2024, Exit Five's first-ever in-person event for B2B marketers in Burlington, Vermont. Ross Simmonds, Founder of CEO at Foundation & Distribution.ai , hosted a session on creating and distributing B2B content that drives real results.

Ross covers:

• Why "create once, distribute forever" should be your mantra for content marketing.
• How to blend educational, engaging, entertaining, and empowering content to captivate your audience.
• Tactical approaches to dominate distribution channels like LinkedIn, Reddit, and niche communities.

Timestamps

• (00:00 ) - - Intro to Ross
  


• (02:55 ) - - Content Creation Mistakes
  


• (05:49 ) - - Thinking Like a Modern Media Company: Distribution Strategy
  


• (09:22 ) - - Crafting and Distributing Engaging, Impactful Content
  


• (14:19 ) - - How to Continuously Engage Your audience
  


• (17:10 ) - - Optimizing Strategy through Reddit and Niche Communities
  


• (24:07 ) - - Tactical Content Distribution Tips
  


• (29:54 ) - - Embracing AI and Automation
  


• (33:38 ) - - Framework: Research, Create, Distribute, Optimize
  


• (35:15 ) - - Creative Strategies for Engaging Your Online Audience
  


• (36:43 ) - - Write Casually: Communicate Like a Friend
  


• (41:30 ) - - The Power of Reusing Stories in Content Creation

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